web design
seo
content design
Circle of Giants
Website Design, Content Strategy and Conversion Optimisation. Modern website design and content strategy improving clarity, engagement and conversion across a growing insurance platform.
59%
Leads Collection
100%
SEO
96%
Usability
Overview
Circle of Giants is a platform focused on helping individuals and families build financial security through life insurance and opportunity-driven services. The project involved designing and developing a modern website that improves how the brand communicates its message, presents its services and guides users towards taking action. The goal was to create a clearer, more structured platform that supports both engagement and conversion.
The Approach
The focus was on simplifying the user experience and improving how information is presented across the site.
Content was restructured to make key messages clearer and more accessible, while the layout was designed to guide users more effectively through the platform.
A modern, mobile-first design was implemented, ensuring consistency across devices and improving overall usability.
SEO and conversion considerations were integrated into the structure, helping the site perform better in search and encouraging users to take action.
Outcome
The result is a more refined and user-focused website that communicates the brand more clearly and performs more effectively.
- Improved structure and content clarity across key pages
- More intuitive navigation and user flow
- Stronger foundation for search visibility
- Improved engagement and interaction across the site
- A clearer path from discovery to enquiry
The platform now functions as an effective tool for both attracting and converting users.
Does your website feel outdated?
A structured redesign can make a measurable difference
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Start a Project
If your website feels outdated, difficult to manage or underperforming, a structured redesign can make a measurable difference