Description
UX designer designing an app for eTailor from conception to delivery.
Technologies
Figma, Miro
Problem
Busy workers and fashion enthusiasts lack the time necessary to visit a physical tailor.
Solution
Research
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to visit a physical tailor.
This user group confirmed initial assumptions about eTailor’s customers, but research also revealed that time was not the only factor limiting fashion enthusiasts from visiting a physical tailor.
User Journey
I carefully drafted iterations of each user journey of the website on Adobe XD . This would be well-suited to address user pain points.
Wireframes
These are the digital Low Fidelity and High Fidelity wireframes of the website. I carefully drafted iterations of each user journey of the website on Adobe XD . This would be well-suited to address user pain pWoints.
Prototypes
These are the Low Fidelity and High Fidelity prototypes of the website. I carefully drafted iterations of each user journey of the website on Adobe XD . This would be well-suited to address user pain pWoints.
User Personas
- Rita is a busy working adult. She has a busy schedule and doesn't have time to visit a physical tailor, so she prefers to order online and have the clothes delivered to her doorstep.
- While Frank is a fresh Marketing graduate who needs an online tailor that can sew his sophisticated designs to fit his slim body-build.
