web design

seo

ux design

Alderman Solicitors

Redesign and migration of a long-established law firm website, improving usability, performance and flexibility.

97%

Mobile Performance

100%

SEO

96%

Accessibility

Overview

Alderman Solicitors needed a modern website that better reflected their brand and made it easier for users to access information and make enquiries.

The existing site was built using SHTML, which made updates difficult and limited flexibility. It also lacked a clear structure for user navigation and search visibility.

The goal was to redesign the website into a more modern, user-friendly platform while improving performance and making it easier to manage internally.

Alderman's website design

The Challenge

The original website presented a few key issues.

  • Content was difficult to update due to the SHTML structure
  • Navigation lacked clarity, making it harder for users to find information
  • The design felt outdated and did not reflect the firm’s positioning
  • There was limited optimisation for search visibility
  • Performance and mobile usability needed improvement

Overall, the website was not supporting the business as effectively as it should.

 

The Approach

The project focused on simplifying the structure of the website and aligning it with how users actually navigate legal services online. The first step was to rethink the page hierarchy and improve the flow of information across the site.

From there, the design was rebuilt with a focus on clarity, accessibility and responsiveness across devices. The website was then migrated to WordPress, allowing for easier content management and long-term scalability.

SEO considerations were integrated into the structure, ensuring pages were better organised and more discoverable.

 

The Solution

The result was a complete transformation of the website.

  • A modern, responsive design replaced the outdated interface
  • The site was rebuilt on WordPress, allowing for easier content management
  • Navigation and page structure were simplified to improve usability
  • Content was reorganised to align with user intent and service discovery
  • Technical improvements were implemented to improve performance and load speed

The website became easier to manage, easier to navigate and better aligned with business goals.

The Outcome

The redesigned website delivered measurable improvements across usability, performance and visibility.

97%

Page load speed improved on mobile

100%

SEO and best practices

34%

User engagement increased

20%

Bounce rate reduced

Futhermore, technical errors (including 4xx and structured data issues) were significantly reduced. Search visibility improved following structural and metadata optimisation

The move to WordPress also enabled faster updates and greater control over content, supporting long-term scalability.

 

Key Improvements

  • Migration from SHTML to WordPress for modern content management
  • Clearer site structure aligned with user behaviour
  • Improved navigation and user journeys
  • Enhanced SEO foundation and indexing capability
  • Faster load times and improved mobile experience
  • Reduced technical errors and improved site health

 

This project was not just about redesigning the website. It was about creating a platform that is easier to manage, clearer for users and better positioned for long-term performance.

The result is a website that now functions as a practical business asset, rather than just an online presence.

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If your website feels outdated, difficult to manage or underperforming, a structured redesign can make a measurable difference