web design
seo
ux design
Alderman Solicitors
Redesign and migration of a long-established law firm website, improving usability, performance and flexibility.
97%
Mobile Performance
100%
SEO
96%
Accessibility
web design
seo
ux design
Redesign and migration of a long-established law firm website, improving usability, performance and flexibility.
Mobile Performance
SEO
Accessibility
Alderman Solicitors needed a modern website that better reflected their brand and made it easier for users to access information and make enquiries.
The existing site was built using SHTML, which made updates difficult and limited flexibility. It also lacked a clear structure for user navigation and search visibility.
The goal was to redesign the website into a more modern, user-friendly platform while improving performance and making it easier to manage internally.
The original website presented a few key issues.
Overall, the website was not supporting the business as effectively as it should.
The project focused on simplifying the structure of the website and aligning it with how users actually navigate legal services online. The first step was to rethink the page hierarchy and improve the flow of information across the site.
From there, the design was rebuilt with a focus on clarity, accessibility and responsiveness across devices. The website was then migrated to WordPress, allowing for easier content management and long-term scalability.
SEO considerations were integrated into the structure, ensuring pages were better organised and more discoverable.
The result was a complete transformation of the website.
The website became easier to manage, easier to navigate and better aligned with business goals.
The redesigned website delivered measurable improvements across usability, performance and visibility.
Page load speed improved on mobile
SEO and best practices
User engagement increased
Bounce rate reduced
Futhermore, technical errors (including 4xx and structured data issues) were significantly reduced. Search visibility improved following structural and metadata optimisation
The move to WordPress also enabled faster updates and greater control over content, supporting long-term scalability.
This project was not just about redesigning the website. It was about creating a platform that is easier to manage, clearer for users and better positioned for long-term performance.
The result is a website that now functions as a practical business asset, rather than just an online presence.
Does your website feel outdated?
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If your website feels outdated, difficult to manage or underperforming, a structured redesign can make a measurable difference